Why is Gen Z drinking less? (2024)

Story at a glance

  • Young people are drinking less now than they did in prior generations.
  • Many Gen Zers are abstaining from booze entirely.
  • Experts and Gen Zers themselves connect the change to an awareness of the risks associated with alcohol.

Young peoplearen’tdrinking like they used to.

GenZersare drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age, according to a report fromBerenberg Research.

And many are forgoingboozeentirely.Theshareof college-age adults abstaining from alcohol hasgrownfrom 20 to 28 percent overthe last two decades,aUniversity of Michiganstudyfound.

The shift away from alcoholstemsin partfromaheightened awareness of the risks that come withdrinking,from poor decisionmaking to addiction to negative health impacts.

Young people “are actually learning that alcohol is toxic to humans,” saidCharles Smith, an addiction specialist at theAmerican Addiction Centers Recovery First Treatment Center inHollywood, Fla.

Over time, drinking alcohol can lead to the development ofnumeroushealth problems like high blood pressure,heart disease, stroke, liver disease and memory problemsand cause at least eightdifferent kindsof cancers, according to theCenters for Disease Control and Prevention.

In fact, alcohol has such harmful effects on the human body theWorld Health Organizationannounced earlierthis year that there is no level of safe alcohol consumption.

Some young people have gained awarenessof the risks associated with alcoholthrough personal experience.They’vewatched friends or familyencounterthem.Orthey’velived through it themselves.

Thatwas the caseforReillyGillespie,a20-year-old Annapolis resident,who found herself confined to herHood Collegedormitory when the pandemic hit in 2020.Likemany Americans at that time, both young and old, she turned to alcohol to help manage theemotionalturmoil of COVID-19 and to pass the timewhile locked indoors.

“There reallywasn’tmuch else to do. Youcouldn’tdance or play loud music or socialize out at a legitimate party or bar like most people would do before COVID,” saidGillespie.“We were just kind of stuck in our dorm rooms and we would just kind of drink and drink and smoke.”

Gillespiesoon found herself drinking at least “a few” cans of hard seltzerevery dayor taking a couple of shots of hard liquor.Eventually, what started out as something thatshedid for fun turned into “a coping mechanism for everything.”

By the beginning of 2023,Gillespiestarted tocall in sick towork to nurse her daily hangovers.She would skip meals so that her buzzwould hit her more quickly when she decided to drink. Andshe began to have severe heart palpitations whenshe drankin the afternoon and evening that would last until the following morning.

One morning the palpitations were so strongGillespiedecided to go to an emergency room. “There was still a large amount of alcohol in mybloodstream,and I had a nursetalk tomeand she basically told me that I was worth more than that,” saidGillespie.“It was kind of my come toJesusmoment.”

Not all Gen Zers have personal experience with the negative side of alcohol like Gillespie does. But even those who don’t have learned about the risks through their education and over the internet, Smith notes. And that exposure has contributed to the decline in drinking.

“Through social media, through education, cooler heads have prevailed,” said Smith.“You never go to the doctor and for routine health maintenance, and he says, you know, I think you should start drinking some alcohol.”

Gen Z prioritizeswellness, both mental and physical,more thangenerations past.

Half of GenZerswork out,compared tojust 45 percent of other generations,accordingto a recent survey fromBecker’s Hospital Review.They also take personalized supplements and attend regular therapy sessions at higher rates than millennials, GenXersand boomers.

Health is the mainreason whySam*, a 24-year-old communications worker based in Washington,D.C.,gave updrinkingthree months ago.

He was not a frequent drinker to begin with, but he found himself falling into a pattern of working intensely during the week andthen going out to drink with friends on Friday and Saturday and then spending the day playingsocceron Sunday.

“There was no moment for body and mind to rest,” he said.Sohechose to cut alcohol from this weekly routine.

ButSamis not entirely sober and will still occasionallysmoke cannabisafter work or with friends, just like he did when he drank.

Cannabis use has become increasingly more commonplace as more states legalize the drug for medicinal and recreational purposes.Now,29 percent ofyoung men and women across the country use cannabis at leastoccasionally, according tofederal data.

Cannabis,Samsaid, fits in better with howGenZ socializes.GenZerstend to be homebodiesthankstogrowing up with aplethoraof food delivery apps, streamingplatformsand other on-demand services that can be accessed from home,he noted.

“I think thatweedkind of lendsitself to that concept more than alcohol in my eyes,” he said.

Only 58 percent of Gen Z consider going out to bars and restaurants as “an important part” of how they socialize,compared to 65 percent of millennials, according to 2021 survey findings fromTechnomic,a food industry researchandanalyticcompany,shared with The Hill.

A spokesperson from Technomic added that GenZers“lag”millennials in drinking alcoholnearly everytime they go out to a bar or restaurant.

“Bottom line is that GenZershave more options than prior generations… and do engage with all of them,” the spokesperson said. “Their personal consumptionportfolio isvery diverse.”

* Name has been changed for the purpose of anonymity

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Why is Gen Z drinking less? (2024)

FAQs

Why is Gen Z drinking less? ›

A World Finance report shows that Gen Zers drink on average 20 percent less than millennials, who also drink less than older generations. The increased awareness of the dangers and effects of alcohol and the rise of conscious consumption as a lifestyle is the primary driver of this trend.

Why is Gen Z quitting drinking? ›

It seems that, with mental health being a priority for many, Gen Z has honed in on reducing their alcohol intake as a way to manage their emotional wellbeing and mindfulness. On a more pragmatic level, there is also a nutritional factor.

Is Gen Z going out less? ›

According to a July 2022 survey from Keep Hush, Gen Z is less interested in clubbing following the pandemic, with only 25 per cent expressing interest in going out. Instead, our generation is gravitating towards more tailored night outs – concerts, raves or genre-specific clubs such as drum 'n' bass or jazz.

How many Gen Z are sober curious? ›

Tap into Gen Z with sober curious lifestyle messages

More than one-third (36%) of Gen Z say they're going alcohol-free for their mental health.

What is the trend in Gen Z beverages? ›

There is a noticeable trend among consumers shifting from value to premium options in both the beer and wine categories. Gen Z consumers aged 21-26 tend to prefer sparkling wines and those with fruity or sweet notes. In the beer category, sales remain robust, particularly in the convenience channel.

Which generation drinks the most alcohol? ›

For those wondering which generation drinks the most, we've arrived at the answer! Baby boomers — those born between 1946-1964 — tend to drink much more than the generations that follow them.

Why is Gen Z struggling? ›

She says Gen Z faces more challenges in some ways than previous generations. “There's a growth in inequality in the transition to adulthood. There's a lot of changes in culture and norms, insecurity more generally, in terms of climate change and the war and school shootings and rapid inflation.

Why did Gen Z give up clubbing? ›

Stung by the UK's cost of living crisis, Gen Z and Millennials were cutting back on clubbing. According to a Savanta survey, over two-thirds of people in the 18 to 34 age group in Europe had slashed their spending on alcohol in bars and restaurants in 2023 primarily due to cost of living pressures.

Which generation quits the most? ›

Gen Z workers also report the highest rates of wanting to quit their jobs within the last three months compared to all other generations.

Why is Gen Z having less kids? ›

Parenting is less important to Gen Z than any other generation. In today's society, the idea of having kids has become an increasingly complex decision, especially for Generation Z. The societal pressures toward starting a family and pursuing the so-called “standard” path of living have become less of a concern.

Is not drinking becoming a trend? ›

There's a rising trend of going alcohol-free or being “sober-curious.” A 2024 survey by NCSolutions found that 41% of American adults plan to drink less in 2024.

How does Gen Z say drunk? ›

Lit – Exciting, excellent, or intoxicated.

Are people drinking less in 2024? ›

In addition, nearly half of millennials (47%) and parents with young children (45%) who participated in the study say they will cease drinking or at least cut back in 2024. In all, 58% of Americans drink alcohol.

Why does Gen Z not like alcohol? ›

This segment of consumers is generally considered to be more cautious and risk-averse than previous generations, regarding their physical and mental well-being, both of which are the primary influences on their drinking habits.

Why does Gen Z drink so much coffee? ›

“But by being exposed to a wider range of flavors and cultures earlier in life, young consumers have been developing a taste for coffee at a far younger age than their parents.” Westrock Coffee knows that Gen Z has grown up faster, and so have the tastes that they demand.

What does Gen Z snack on? ›

Brands like Frito-Lay Minis, Goldfish, and Cheez-It reign supreme for Gen Z snackers. While convenience is a leading factor, through packaging design, brand character, product size, and quantity, these snacks allow us to control our portions, share with friends, and easily enjoy.

Why is Gen Z quitting? ›

Gen Z's desire for clear salary expectations has shown to be a major factor on whether they even apply for a job. Additionally, Gen Z employees are more likely to appreciate flexible working options, with 45 percent saying that they preferred hybrid work while 29 percent preferred for work to be fully remote.

Why are so many people giving up alcohol? ›

“My reasons ranged from poor finances to a lack of productivity, but the main driver was the effect that drinking and subsequent hangovers were having on my mental health. My anxiety after drinking would be sky-high and I always felt on an 'alcohol comedown' for a few days after drinking.”

Why are Gen Z tired all the time? ›

While Gen Z is known for its hustle and ambition, it seems that sleep remains a coveted commodity for these individuals. Whether it's the demands of school, work, or the digital age, this generation is embracing a collective aspiration for a few more precious hours of slumber to recharge and rejuvenate.

Why is Gen Z not driving? ›

Mental health could also be to blame. With the “anxious generation” tag getting slapped onto Gen Z increasingly often, on some level, fear of car accidents could also be to blame for the driver dropoff. “The reality is … tens of thousands of people die every year in car accidents,” Straughan said.

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